Long Term Care Insurance E-Brochures Launched

The first generic long term care insurance e-brochures designed to support insurance agents prospecting and sales efforts have been created by the American Association for Long-Term Care Insurance. 

“So much prospecting and selling is being done over the phone and Internet that insurance agents need generic, educational tools to provide prospects and clients,” explains Jesse Slome, AALTCI’s executive director.  The new e-brochures are personalized with the agent’s name, contact information and photo.  “Personalized material is so important in terms of making a lasting impression to the long term care insurance prospect,” Slome adds.

The Association’s first two e-brochures deal with timely topic and are updated versions of the Association’s highly used print brochures.  “One explains simple ways to reduce the cost of long-term care insurance,” Slome notes.  “Consumers today are very price conscious and producers are having great success breaking through the misperception that long-term care insurance is expensive.”

The second focuses on long term care planning for women.  “Women are typically the decision influencers and there are millions of adult women living alone who should be interested in the subject,” Slome says.

Over 2.5 million long term care insurance print brochures have been distributed by the Association since it was established in 1998.  “There still is a great need for printed material,” Slome acknowledges, “but we live in a digital age of instant communication so e-brochures that can be personalized will grow in usage and acceptance.”

           

The American Association for Long-Term Care Insurance is the national trade organization exclusively focused on creating heightened consumer awareness and supporting insurance professionals who market long-term care solutions.

New Report Examines What Consumers Really Pay For Long-Term Care Insurance

One fourth (27.8%) of individuals purchasing long-term care insurance during the first half of 2010 who were under age 61 pay less than $1,000 a year according to a new report issued by the American Association for Long-Term Care Insurance (AALTCI).

"The single greatest misconception held by consumers is the actual cost of coverage," explains Jesse Slome, AALTCI's executive director. "Most people perceive the cost is actually quite a bit higher than the real amounts paid by large percentages of those purchasing coverage."

The Association reveals that nearly one-in-five (19.4%) purchasers under age 61 pay between $20 and $30 a week for new policies. Over one-fourth of buyers (28.9%) in this age band pay between $1,500 and $2,500 a year with the remainder paying more. Less than one-tenth of these buyers (6.8%) pay $4,000 or over.

"Studies that report average premium costs regrettably mislead the public into the perception that long-term care insurance is expensive," Slome explains. "Averages include large numbers of older buyers and other factors that result in higher costs. The fact is that many people pay far less than the average amounts released by industry sources."

Costs for long-term care insurance can vary significantly based on the age when one applies, the ability to take advantage of discounts offered to healthier applicants as well as the amount of future benefits desired.

Insurance rates are based on the attained age of the applicant. Older buyers pay more and according to the latest data of real buyers, less than a tenth (9.0%) of buyers between ages 61 and 75 paid $1,000 or less when they applied for new coverage.

According to the Association, the average age for new individual purchasers is now 57. Eight out of 10 (80.5%) of new individual buyers in 2009 were younger than age 65 when applying for long-term care insurance according to AALTCI's annual research of 155,000 new applicants. The pricing data is based on an analysis of over 200,000 purchasers of partnership qualified LTCi policies.

What Real People Pay Yearly

Buyers Under Age 61

Less than $999 27.8%
$1,000 - $1,500 19.4%
$1,500 - $2,500 28.9%
$2,500 - $4,000 17.1%
$4,000 and over 6.8%

Buyers Age 61 - 75

Less than $999 9.0%
$1,000 - $1,500 12.5%
$1,500 - $2,500 34.5%
$2,500 - $4,000 28.4%
$4,000 and over 15.6%

Source: American Association for Long-Term Care Insurance, November 2010, Price Study

Long Term Care Insurance Women Planning Matters

Long term care insurance planning for women is vitally important. Women have the greatest need for long-term care. Women receive 65 percent of all benefit payments from individual long-term care insurance. Women who are married can benefit from significant spousal discounts. Women living alone pay the exact same for long-term care insurance protection as men (even though they are far more likely to gain a benefit from their coverage).

Consumers seeking free information or no-obligation quotes for this protection should visit the Consumer Information Center of the American Association for Long-Term Care Insurance.

This consumer education video has been produced by the American Association for Long-Term Care Insurance, the industry's professional trade organization.