Long Term Care Insurance E-Brochures Launched

The first generic long term care insurance e-brochures designed to support insurance agents prospecting and sales efforts have been created by the American Association for Long-Term Care Insurance. 

“So much prospecting and selling is being done over the phone and Internet that insurance agents need generic, educational tools to provide prospects and clients,” explains Jesse Slome, AALTCI’s executive director.  The new e-brochures are personalized with the agent’s name, contact information and photo.  “Personalized material is so important in terms of making a lasting impression to the long term care insurance prospect,” Slome adds.

The Association’s first two e-brochures deal with timely topic and are updated versions of the Association’s highly used print brochures.  “One explains simple ways to reduce the cost of long-term care insurance,” Slome notes.  “Consumers today are very price conscious and producers are having great success breaking through the misperception that long-term care insurance is expensive.”

The second focuses on long term care planning for women.  “Women are typically the decision influencers and there are millions of adult women living alone who should be interested in the subject,” Slome says.

Over 2.5 million long term care insurance print brochures have been distributed by the Association since it was established in 1998.  “There still is a great need for printed material,” Slome acknowledges, “but we live in a digital age of instant communication so e-brochures that can be personalized will grow in usage and acceptance.”

           

The American Association for Long-Term Care Insurance is the national trade organization exclusively focused on creating heightened consumer awareness and supporting insurance professionals who market long-term care solutions.

Long-Term Care Insurance Sales Summit Set For Vegas

The 9th National Long-Term Care Producers Summit will take place April 3-5, 2011 at the Tropicana Hotel in Las Vegas, NV.

Organized by the American Association for Long-Term Care Insurance, the conference program focuses on four specific areas; selling long-term care insurance during difficult economic times; selling combo or annuity and life products with linked LTC benefits; selling multilife LTC and the CLASS Act.

For the first time, the nation's leading trainers - Phillip Sullivan of SellingLTC.com and Phyllis Shelton, president of LTC Consultants will be part of the Summit program.

The majority of Summit attendees are relatively new agents and brokers who want to learn from the leading trainers and successful producers. This is the largest industry conference specifically for top long-term care insurance sales and marketing professionals.

Members of the American Association for Long-Term Care Insurance can take advantage of significant savings when they register early.

The complete program and registration details for the program can be found on the Association's website. Click here for the Summit's homepage. Or for more information call AALTCI at (818) 597-3227.

2010 Long-Term Care Sales Achievement Awards Announced

"Rookie of Year" Category Added To Recognize Industry's Newer Producers

Insurance and financial professionals who market long-term care insurance protection are invited to enter the Eighth Long-Term Care Sales Achievement Awards. The annual program, conducted by the American Association for Long-Term Care Insurance, recognizes producers based on sales made during 2009.

"Awards are given for sales of individual long-term care insurance policies as well as multi-life long-term care," explains Jesse Slome, the organization's executive director. A new category has been added to recognize producers who began selling long-term care insurance in 2009.

Award recipients are ranked on a national as well as a state-by-state basis with their names published in the Association's annual LTCi Sourcebook. "This is an excellent way for agents and brokers, even those who have just started selling, to show prospects they have been recognized as a leading producer in the industry," Slome notes. The minimal placed premium for 2009 is $2,500. "All those who enter and qualify are recognized," he adds.

Information and the entry application can be accessed online via the Association's website: http://www.aaltci.org/awards. Established in 1998, the American Association for Long-Term Care Insurance is the national association serving insurance and financial professionals who provide long-term care financing solutions.