If you are reading this blog, chances are you have your own blog. or, at least, you have had more than one fleeting thought about starting one.
For those who have a blog, here is some news I believe will be of value.
For those who do not have a blog - I strongly urge you to start one. It will be a meaningful way to market yourself and your business. More on that at another time (and if you are a member, read the issue of Sales Strategies).
On a monthly basis, I will write and make available an informational blog posting that you can (and should) add to your own blog. Free content of a valuable nature. You will simply copy, personalize and post on your blog. Keep reading.
I just posted the first one. It's available as part of the American Association for Long-Term Care Insurance's Online Learning & Marketing Center. Click here and sign-in. Then go into the Publicity section. It's the most recent post.
First, the simplest way to copy and use the text is to highlight the text and copy it into a new Word document. The Download feature isn't great and I hope to change that in the coming year. So copy and paste.
Second, if you include a live link to the American Association for Long-Term Care Insurance's website as part of your posts, I will reciprocate with a link to your website. Links are important in Google's eyes - so we can help each other. The link must go to: http://www.aaltci.org/. After you post, send me an E-mail with the link to your blog and what website you want us to include in our links. E-mail me at: jslome @ aaltci.org.
Third (and this is important). Be sure that you personalize your blog. If you have a separate blog from your website, be sure to include a link to your website. Again, this is good for your Google ranking.
I dedicate an hour a day to what's called Social Marketing via the net. I can tell you that the world is going online (not just young people) and Association members will get the tools to make that a bit simpler.
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